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UM gives anglers an unfair advantage. Through scientific research, professional development and on the water testing, YUM produces the most advanced, fish-catching soft plastics and umbrella rigs you can buy. YUM is responsible for bass tournament wins at the highest level each year, with the Flash Mob Jr. downsized umbrella rig and the YUM Dinger leading the pack. YUM is your secret weapon whether your competition is the fish, or other fishermen.