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SHIMANO has always strived to improve technology, focusing on better performance and innovative features for fishing tackle. However, the company realized that this wasn't enough. Instead of seeing fishing tackle as just a tool to catch fish, Shimano began viewing it as a way to truly enjoy the fishing experience. This shift in perspective has led them to a whole new level of development. Their goal is now to create equipment that resonates with anglers on a deeper level. By focusing on visual appeal, comfortable grip, and overall user experience, Shimano is developing exciting new products that truly enhance the enjoyment of fishing. They understand that fishing tackle isn't just about technology; it's about catering to anglers' sensitivity and even their subconscious desires for a fulfilling fishing experience.