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Over the years, Fuji's resource of components has had a major impact in rod building. From the first ceramic guide, introduced by Fuji over 40 years ago, they have stressed quality in design and manufacturing. Throughout those years their innovations have paved the way for new and better ways to use guides.

In 1995 Hopkins and Holloway were appointed UK distributors of the Fuji brand and in 2003 our relationship strengthened even further when Hopkins and Holloway were appointed European distributor of Fuji products.