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Located in Osaka, Western Japan, FISH ARROW is a highly esteemed company specializing in soft plastic lures. Many refer to Fish Arrow simply as "Flash J" in recognition of its pioneering role in introducing high-quality, realistic soft plastic minnow baits to the market. The company developed the iconic Flash-J series, distinguished by a unique aluminum foil embedded inside each lure. The Flash-J range has become legendary, not only among saltwater anglers but especially for freshwater predator anglers targeting trophy perch, zander or bass. The team behind these baits comprises skilled Japanese artisans and expert anglers and testers.

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Welcome to our fishing tackle webshop!

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